Friday, 25 May 2012

Marketing Terms

Above the line: "Above the Line" is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet.

Ad hoc market research: Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents.

Added value: Added value refers to the increase in worth of a product or service as a result of a particular activity.  In the context of marketing, the added value is provided by features and benefits over and above those representing the "core product".

Ad-Valorem Duties: These are the duties determined as a certain percentage of prices of the product.

AIDA:  Attention Interest Desire Action

AIFI: All India Financial Institution

ALCO: Asset-Liability Management Committee

ALM: Asset/ liability management involves a set of techniques to create value and manage risks in a bank.

Ambush marketing: A deliberate attempt by a business or brand to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship

AMC: Asset Management Committee

Annual Financial Statement: It is a statement of receipts and expenditure of states for the financial year, presented to Parliament by the government. It is divided into three parts: Consolidated Fund, Contingency Fund [...]

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